The US Military developed the acronym of VUCA to describe the general conditions and geopolitical situation that existed after the end of the cold war. The letters of VUCA stand for volatility, uncertainty, complexity and ambiguity. Military strategies were developed based on assessment of each component. It is an apt description of the current condition and state of the healthcare services industry. If unfettered VUCA is the new normal for healthcare, then the leadership of healthcare organizations must assess and understand each component of VUCA and define strategies and objectives that are adaptive and flexible. Some organizations will continue to do nothing and wait patiently with the belief that the current VUCA levels will return to more comfortable levels. Others will continue to move forward continually adapting and adjusting their strategies and objectives to react to the changes that will inevitably occur. It is this latter group that is embracing VUCA as the new normal and will be better positioned for future success.
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RS